Scott David Gordon

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Enter the Steelhouse

Shane creates a metal mailbox with custom house number at Steelhouse MFG in Austin, TX.

For the last four months I have been shooting for the local Austin company Steelhouse MFG. They are a steel fabricator doing high quality residential and commercial work all over town. Welding and metal and construction are not the types of things I had ever had exposure to. It's a lot different than doing farm photography but just as fulfilling, and has been a real education. No doubt it has been fun and is mostly the type of work I like best, documentary style where I am just a fly on the wall. I'm staying out of the way while being right in the middle of everything. It reminds me a lot of shooting on a film set.

They approached me last year wanting a similar arrangement to the one I have with JBG Organic after admiring the images I create for the farm on a weekly basis. It's something I am now calling Frequent Photography. It really makes a lot of sense but not many companies think of it. If you want to maintain a blog, social media, and create a following online you need constant fresh content. Hiring a professional photographer for a few hours a week can give you that content. Really nice content that looks better than what you can get with a phone.

Steelhouse needs primarily four things that I have identified. Images of the goings on in the shop, installations in the field, documentation of previous projects for their portfolio, and images of new products for their side business Bold MFG. Bold is famous for their custom mailboxes, fire pits, and planters. Have a look at some of my favorite images from the shop and then check the portfolio projects that I have documented on their website SteelhouseMFG.com. I'm looking for more frequent clients so if you know of anyone that would appreciate and enjoy constant content let me know.